
Success is simply Achieving Goals
It is our aim to assist you in defining your business goals and help you to put in place the necessary actions to successfully achieve these goals
What we do

Create
Create a winning strategy:
- A Big Goal: A clear picture of the future
- A Strategic Purpose: That inspires and motivates.
- Strategic Analysis: Identifying issues.

Refine
Refining your winning strategy through:
- One on One consultation
- Workshops
- Developing;
- objectives, projects & action plans.

Achieve
Succeeding with a winning strategy requires effective and timely implementation:
- Action
- Measure
- Monitor
- Achieve
Company Overview
At Just Smart Business, our purpose is to guide you in building your path to success. Through strategic guidance and a collaborative approach, we help you create, refine, and ultimately achieve your goals. By leveraging our expertise and using a tailored approach, we enable you to realize your full potential and enjoy the rewards of your labour, shaping the life you aspire to lead.
Just Smart Business, established a few years ago, proudly hosts a team of Strategic Advisors with expertise spanning diverse industries including supply management, retail, economic development, and telecommunications. What sets us apart is that each Advisor brings firsthand experience as a business owner or manager. Over the years, we've supported thousands of entrepreneurs, ranging from startups to established enterprises.
Building Success
Creating Winning Strategies

At Just Smart Business, we believe that success is achieved through goal achievement. We help you create winning strategies so you can succeed in business.
Using the Just Smart Business system enables you to create and refine your strategic purpose, set clear goals, and to implement actionable steps to achieve your “Big Goal”.
Our approach includes:
- Collaborative sessions to define your strategic direction, clarifying purpose, setting goals, and outlining actionable steps.
- A process tailored to your needs through consultation, workshops and guided self-help aimed at guiding you through the process of building your winning strategy, ensuring clarity and alignment with your aspirations, purpose and direction.
- Accountability partnerships to provide ongoing support and guidance, keeping you focused and motivated on your journey to achieve success.
With our expertise and personalized support, we're dedicated to helping you navigate the path to success, turning your business aspirations into reality.
Support
Tailored Support for Your Success

We know that you as a business owner/manager to have competing priorities business/home/family. So, at Just Smart Business our services are tailored to suit your unique needs, ensuring that every aspect of our support aligns with your needs for optimal results.
Here's how we do it:
- Personalised Guidance: Get one-on-one support to align your strategy with your goals.
- Flexible Adaptation: We adjust to your business cycle and personal goals, keeping you focused.
- Proven Workshops: Our workshops consistently rate above 9 out of 10.
- Empathetic Understanding: As business owners, we get the challenges. Let us keep you on track.
- Ready to strategise
Just Smart Business
A Winning Strategy and Accountability Process

Building Success: Create, Refine, Achieve
Our Definition of success is achieving goals. When you achieve goals, you feel great! When you feel progress, you do more and build more success.
- Goals aligned with your strategy are the key.
- Goals have no value unless you have a clear plan of action.
- Your plan of action is of little value unless you measure your results and take remedial action when you are off target.
Strategy Summary

Benefits
The JSB process helps you create, refine, and achieve a clear strategy by:
- Providing direction and focus for effective resource prioritization. So, you can work on the high priority areas first.
- Improving decision-making through structured evaluation and opportunity identification. Allowing you to look outside the box for growth.
- Increasing competitiveness and gaining market advantage. Enhancing adaptability and responsiveness to market changes.
- Facilitating goal attainment and resource allocation. Staying on track.
- Enhancing stakeholder alignment and risk management.
- Increasing efficiency by eliminating inefficiencies.

Audience
For you: The Smart Business owner:
- Allowing yourself to take control and realize your desired outcomes.
- Take charge of your path to success and achieve the results you aspire to attain.
- You could be in the Start-up phase or looking to take the next steps in growth.
- You may be facing some roadblocks that are holding you back.
- No matter where you are in the business cycle the Just Smart Business Process is for you.

How we do things
- Take the first step toward your success by scheduling a one-on-one discussion with one of our strategic advisors.
- Let us help you craft a personalized plan that aligns perfectly with your needs.
Simply Get In touch with us below, and we'll reach out to you promptly.
Delivery Options
Building Success: Create, Refine, Achieve
Through Tailored Strategy Development and Implementation
Already in Business?
If you have your business up and running, we use the solid foundations that you have established for your business and work with you to achieve the goals that you want.
New to business?
If you are new to business, we can help you clarify your business idea and develop your goals so that you can measure your success from day one.
Our Approach
Using our modified version of “The balanced scorecard” (BSC) approach, you will initially identify the areas of business you wish to work on and immediately create specific goals and action plans that will enable immediate action to build profitability.
So, in doing this, we look at the business and what it wishes to achieve in each of the strategic areas of Sales, Finance, Operations, Learning and Growth. We look at the issues holding you back and prioritise those issues so you can work on the high-priority ones immediately.
Through Our Workshops
Combining our workshops with an accountability partnership Our definition of success is achieving goals.
Show me the Money!
This half-day workshop is for you as a small business owner who wishes to be clear about your sales and financial goals. It assists you in determining your sales numbers, profitability, cash flow and a scorecard. More
The "Big Picture”
A half-day workshop where you clarify your Strategic Purpose and Big Goal. Getting your Strategic Direction heading in the right way (Creating a Business Strategy)
Create your own strategic goals, projects, and tasks. Hold yourself accountable. More
“Invest Ready”
Test your “Why” for Investment, what is in it for your customers and your investors. More
Guided self-help working with our partner BizKinetics Pty Ltd
If you are a small business owner and want to stay on top of your plans to grow your business, BizKinetics is the way to do it.
Create your own strategic plan and financial goals, and know that you are always on track. The BizKinetics platform has made it simple.
This platform was developed by Keith Davidson, the Founder of Just Smart Business. It incorporates all the elements of the Just Smart Business Process into one easy-to-use platform. For best results, a supportive Strategic Advisor challenges you to stay on track.
Our Workshops

The Big Picture
In “The Big Picture” you will:
- Define your Big Goal – Where will you be in a few years.
- Define your Strategic Purpose – Why does your business exist?
- Determine your Business Values
- Learn about tools on how to define issues that are holding you back.
- Set in place processes to prioritise these issues, so you can address them one by one.
- Learn to create goals and action plans to address these issues.

Show me the Money Workshop
In this workshop “Show Me the Money” you will:
- Calculate the sales required to achieve the Net Profit you want.
- Create Profit and Loss forecasts for the next 3 years.
- Create cash flow forecasts for the next 3 years.
- Do a reality check—does it all make sense?
- Create a Scorecard to keep you on track.

InvestReady
The workshop will challenge you to clearly articulate what’s in it for potential investors and customers.
You will prepare a clearly defined pitch for investors (real investors) who will provide you feedback on the quality of your idea. This is not for investment but to test your “Why” and see if you have what it takes to pitch for real with a concept with legs.
The JSB Team

Keith Davidson
Founder
Keith established Just Smart Business several years ago with the ambition of helping business owners like you succeed.
He has assembled a dynamic team based on his diverse background in supply management, retail, economic development, telecommunications, and supply management. He is providing a suite of tools to empower businesses to succeed.
Through his journey mentoring over a thousand small businesses from start-up to profitability, Keith realized that our commitment and success hinge not on the size of the businesses we serve but on the smart solutions we provide. It's not about being small or large but about making intelligent decisions and adopting effective strategies.

Patrick Comerford
Small Business Mentor
Patrick has two decades of experience in business and executive coaching with an absolute focus on identifying and helping to implement solutions to business dilemmas or challenges.
His general management, business development, and operational management experiences with businesses such as Spotless Services and Challenge Recruitment have provided a background that helps him identify opportunities for business improvement, often associated with people's performance and productivity measurement.
Patrick joined the Just Smart Business team when he saw the potential the business has to make a significant difference to the lives of people in business. His commitment to this cause is unwavering.
JSB Partners
Britney Associates
Britney & Associates is an international business and trade consulting firm. We specialise in advising firms on establishing networks, relationships, and channels globally, with a specialisation in Asia-Pacific Trade. Whether your business is looking to export, import, or test new markets internationally, our experience and existing connections across all industry verticals can help you expand internationally and develop new opportunities.
Click below to arrange and speak to Britney

Pachira - Capital
Pachira Capital Pty Ltd is an advisory company formed to transfer the benefit of its experience to companies and individuals who are building new products, teams, or enterprises.
Pachira works with you or your team, complementing or providing the expertise needed to build and achieve commercial objectives. Our clients span from early stage to exit: incubatees to enterprises.
Additionally, Pachira has an extensive network of like-minded, experienced people and professionals who can advise, add to, extend, or take charge of specific areas.
Click below to arrange and speak to Michael

Small Business Digital
With close to 30 years in the online space, Small Business Digital is an initiative of the original Chatbot Agency. It is committed to helping business owners establish a strong online and social presence and attract new business at fair and reasonable rates.
Small Business Digital understands the importance of quickly seeing returns on digital investments. It aims to assist small businesses in establishing a secure, solid online and social presence and ensuring that their digital investments yield tangible and prompt results.
Click below to learn more and contact Mike from Small Business Digital
Testimonials
What People Are Saying About Us
Linda Mandy
Digital Realism
After completing two of Keith’s business workshops, I feel more committed to my business and achieving my goals. I was really impressed with the simple, yet effective skills produced and now feel I am on the right path to success. Previously I had my head buried in the sand and now I am willing to look at the finer details of the day to day running of the business. Keith’s powerful business spreadsheets has become a great tool to ensure we become a successful small business.
Linda Mandy
Digital Realism
Jeanette Jifkins
ONYX Online Law
Small business planning can be an overwhelming task for new entrepreneurs. Trying to clearly and simply document dreams and vague ideas was really hard for me. I found working with Just small Business surprisingly easy.
Keith Davidson helped me to focus on the key issues that will affect my profitability and identify clear priorities that will help me build a sustainable business, faster. I now have bit sized, achievable goals and a list of priorities. I have a useful plan that I can come back to every couple of weeks and actually measure my results.
The workshop was fun and easy and made me wonder why Ive always found the business planning process so difficult in the past. Thanks Keith!
Jeanette Jifkins
ONYX Online Law
Shirley Farrell
HR Call Centre
Business planning is something that I have done before but without any guidance or objective input from someone who knows the pitfalls and challenges.
Its that nagging thing that you know but avoid - keep on doing it the same way but expect a different result. So when Keith invited me to a work shop for strategic planning I knew it was my opportunity to get an objective contribution to the process.
I am very grateful to Keith for not only providing that contribution and steering my thoughts and planning in the right direction but pushing me outside the comfort zone to stretch my thinking. Working with Keith has given me a great deal of clarity about the what, why and with whom of my business and some great ideas to use that will make it easy to implement.
Shirley Farrell
HR Call Centre
Frequently Asked Questions
Just Smart Business is a group of Strategic advisors committed to assisting you, the smart business owner. Our main goal is to help you define your business goals and implement the necessary actions to achieve them successfully. We guide you through creating, refining, and achieving a winning strategy for your business.
We help create a winning strategy by:
- Defining a Big Goal: A clear picture of the future.
- Establishing a Strategic Purpose: That inspires and motivates.
- Conducting Strategic Analysis: Identifying specific needs, issues and opportunities.
We refine your winning strategy through:
- One-on-one consultations.
- Workshops.
- Developing objectives, projects, and action plans tailored to your prioritised specific needs, issues and opportunities
Achieving a winning strategy involves effective and timely implementation. This includes taking action, measuring progress, monitoring results, and making adjustments to ensure you stay on track towards your goals.
Our services include:
- Personalised guidance through one-on-one consultations.
- Flexible adaptation to your business cycle and personal goals.
- Proven workshops consistently rated highly by participants.
- Accountability partnerships for ongoing support and motivation.
Our services are designed for business owners and managers at any stage of their business cycle, whether you are in the startup phase, looking to grow, or facing challenges. Our tailored support ensures alignment with your unique needs for optimal results.
To get started, you can schedule a one-on-one discussion with one of our strategic advisors. We will help you craft a personalized plan that aligns perfectly with your needs.
For established businesses, we build on your existing foundations and work with you to achieve the goals you want by identifying high-priority areas for improvement and creating actionable plans.
For new businesses, we help you gain clarity over your business idea, develop your goals, and measure your success from day one through strategic planning and goal-setting.
The "Big Picture" workshop helps you clarify your Strategic Purpose and Big Goal. It involves defining your business values, identifying issues holding you back, prioritising these issues, and creating goals and action plans to address them.
The "Show Me the Money" workshop focuses on financial planning. It helps you calculate sales needed for desired profits, create profit and loss forecasts, cash flow forecasts, and a scorecard to keep track of financial goals.
The "InvestReady" workshop challenges you to articulate the benefits for potential investors and customers. It involves preparing a pitch for investors and receiving feedback to refine your investment proposal.
Accountability partnerships support you in achieving success by providing guidance and keeping you focused. These sessions can be conducted by phone, face-to-face, or online, and can be scheduled weekly, bi-weekly, monthly, or quarterly based on your needs.
The benefits include:
- Providing direction and focus for resource prioritisation.
- Improving decision-making through structured evaluation.
- Increasing competitiveness and market adaptability.
- Facilitating goal attainment and resource allocation.
- Enhancing stakeholder alignment and risk management.
- Increasing efficiency by eliminating inefficiencies.
- A summary assisting you in creating/achieving your business success.
Articles
Read All the Latest News from JSB
The Pitfalls & Challenges
Understanding the pitfalls and challenges that small business owners face is crucial for navigating the complex terrain of entrepreneurship successfully. Small business owners embark on a journey filled with promise and potential, but it can be fraught with obstacles that can impede growth, reduce profits, or even lead to business failure. Let's delve into some common challenges and provide guidance on how to avoid them.
Attending Workshops
Attending business workshops that educate business owners on critical aspects such as business planning, business models, and sustainable profitability is essential for numerous reasons. These workshops serve as a vital tool for knowledge acquisition, networking, and skill development, ensuring that business owners are well-equipped to navigate the volatile business landscape.
Business Plan
A business plan is an essential document that serves as a roadmap for the successful launch and growth of a business. It plays a crucial role in guiding entrepreneurs and business owners through the myriad challenges and opportunities they may encounter. The importance of having a business plan can be broadly categorized into several key areas, including strategic direction, financial management, risk assessment, and communication.
Strategic Advisory
Unlock your business potential with Just Smart Business, your trusted partner in business strategic advisory services, small business growth strategies, and entrepreneurial mentoring. Discover proven business development plans, improvement techniques, and success-driven guidance from experienced Australian business advisors. Transform your business with expert support, tailored solutions, and a fresh perspective to drive growth, innovation, and profitability. Whether you're looking to overcome challenges, capitalise on opportunities, or achieve sustainable success, our team of experts will help you navigate the path forward. Get personalised guidance, actionable insights, and a clear roadmap to achieve your business goals.
Contact Details
Just Smart Business Pty Ltd
Suite No. 1703
17 Gould Road
Herston 4006 QLD AU
0430 122 269